To all those willing to enhance web presence in search engines, your SEO title in WordPress is great place to start with. SEO Title is simply the clickable link appearing in search engine results. It has a significant impact on the website’s ranking and CTR (click-through rate).
In this blog, we’ll discuss how to change SEO title in WordPress. But first, we’ll explore the basics, why it matters, tools you can use & more. As you finish reading this blog, you’ll also learn how to optimize titles for better performance and explore the common mistakes to avoid.
What is an SEO Title in WordPress?
The SEO title WordPress is often referred to as title tag. It is the main heading appearing on the search engine result pages (SERPs), the one you see as the header in search results. The main purpose of this title is to help users and search engines get better understanding on what your page/post is all about.
For example, in Google search results, the title for this blog appears as: “How to add/change SEO Title in WordPress? – Axcess Web”
The intent should be clear, concise, and include keywords relevant to the page or post for improving search engine ranks.
You can see a well-optimised SEO title with these qualities:
→ It is around 50-60 characters word-length for ensuring full visibility in search results.
→ The main keyword must always be added close to the beginning as possible.
→ Try to keep it engaging so that the users are encouraged to click.
→ It should accurately represent the content of the page.
Is the SEO Title Important?
Yes! It is far more important than you think. The WordPress SEO title plays a vital role in:
→ Affecting search rankings – Search engines consider this title for understanding page content.
→ Increasing click-through rates (CTR) – A well-composed title attracts users to your site.
→ Enhancing user experience – A relevant title helps visitors quickly identify useful content.
Ignoring your SEO title in WordPress can result in low rankings and fewer visitors. A poorly written title can also lead to lower engagement, which negatively impacts SEO performance.
Where is the SEO Title in WordPress?
By default, WordPress generates a title according to your page or post heading which you can see beneath the post in the Editor mode. However, it isn’t necessary for the default title to be SEO- friendly. You have to make modifications, as required, with the Meta Description in WordPress.
It’s quite simple to find or edit SEO page titles using SEO plugins such as:
→ Yoast SEO
→ Rank Math
→ All in One SEO Pack
Such plugins allow you to customise the title separately from your page heading, ensuring better optimisation.
How to Add an SEO Title in WordPress?
If you’re creating a new page or post, follow these steps to add an SEO title:
1. Open the WordPress editor (whichever you are using at the moment – Gutenberg or Classic Editor).
2. Scroll down to the SEO plugin section (Yoast SEO, Rank Math, or any other Plugin you find convenient).
3. Search for the SEO Title field.
4. Enter your optimised title with relevant keywords.
5. Save or publish your post.
How to Change the SEO Title in WordPress?
In case your website is live, you may want to update your WordPress change page title for improving rankings. Let us show you simple steps for doing this:
➤ Changing SEO Title for Homepage
The homepage is the most important page for SEO. Here’s how to change the SEO title for your homepage:
Using Yoast SEO:
1. Go to the WordPress Dashboard > find “SEO” > click on “Search Appearance”.
2. Click the General tab.
3. Locate the Homepage SEO Title section.
4. Edit your SEO title to include relevant keywords.
5. Click Save Changes.
Using Rank Math:
1. Go to Rank Math > Titles & Meta.
2. Select Homepage settings.
3. Enter your new SEO title.
4. Click Save Changes.
➤ Changing SEO Title for Posts or Webpages
For individual pages and posts, follow these steps:
Using Yoast SEO:
1. Edit your post or page in WordPress.
2. Scroll down to the Yoast SEO section.
3. Find the SEO title field.
4. Modify the title and use a focus keyword.
5. Click Update.
Using Rank Math:
1. Open the post or page editor.
2. Scroll to Rank Math SEO settings.
3. Edit the SEO Title field.
4. Click Update.
Now, your updated SEO title WordPress will appear in search results!
Common Mistakes to Avoid When Changing SEO Titles
→ Keyword Stuffing – Never overuse keywords (or overoptimize the meta title or description) otherwise the title gets unreadable.
→ Too Long or Too Short – Stay within 50-60 character-limit. Do not use more or less words else the chances for appearing in SERPs will be affected.
→ Irrelevant Titles – Your title should always reflect theme of your page content. If irrelevant, it’ll not appear for relevant search terms.
→ Not Using SEO Plugins – You may want to do it yourself but tools like Yoast SEO and Rank
Math always make optimisation easier. Why hassle then?
The Bottom Line
As you have learned how to add/change the SEO title in WordPress and understood its importance for search rankings, we hope you’ll be creating relevant ones now onwards. Don’t forget to use tools for better optimization with minimal efforts. Remember, your search engine ranks greatly rely on SEO titles. So, make it worth with simple yet highly effective framing.
If you think it’ll be too much of brain-churning, let SEO Professionals at Axcess Web handle this on your behalf. SCHEDULE A FREE CONSULTATION TODAY to discuss site optimization for maximum visibility.
Our full-spectrum SEO Services in London include:
→ Local SEO
→ Technical SEO
→ WordPress SEO (WordPress XML sitemap, news sitemap, sitemaps in SEO & more)
→ SEO Strategy
→ On-Page SEO
→ Off-Page SEO
FAQs
Is SEO Page Titles and Meta Descriptions in WordPress the Same?
No, the SEO title appears in search results as the clickable headline, while the meta description is a short summary below the title.
How to Change SEO Title in WordPress?
Use an SEO plugin like Yoast SEO or Rank Math to update the SEO title from your WordPress dashboard.
Can I Add Metadata in WordPress?
Yes! You can add meta descriptions in WordPress using SEO plugins like Yoast SEO or All in One SEO Pack.
Can Axcess Web Help in Changing SEO Titles?
Absolutely! Axcess Web offers SEO and digital marketing services to optimise your WordPress site. Not only we’ll help with WordPress title optimization but 360-Degrees Search Engine Optimization services.
